Improvement in advertising apparatus



I /EN EI F\ a LL A. S. LOVETT.

Patented March 12,1878

w v E 1 ZZZZ:

Advertising Apparatus. NQ. 201,257.

N- PETERS. PHOTO-LITHOGRAPHEIL WASHINGTON, D C.

UNIT D STATES.

PATENT OFFICE.

ARTHUR s. Loyn'rcr, on ERIE, PENNSYLVANIA.

IMPROVEMENT IN ADVERTISING APPARATUS.

Specification forming part of Letters Patent No. 201,257, dated March12, 1878; application filed August 16, 1877.

To all whom it may concern:

Beit known that I, ARTHUR S. LovE'rT, of Erie, in the county of Erie andState of Pennsylvania, have invented a new and useful AdvertisingDevice; and I do hereby declare the following to be a full, clear, andexact description thereof.

My invention consists in providing an advertisin g device, or rather adevice for displaying advertisements, and relates more particularly tothat class of advertising devices wherein clock-work or other suitablemotor is used to operate mechanism whereby the advertising-cards aremoved before the observer.

My devices consist, first, of a framework them. These objects are placedon a screen just back of the open-work curtain, where they can bereadily observed. They may consist of attractive pictures, or ofgeological or other specimensanything which will attract attention. Asthe observeris looking at them through the glass door, his observationis constantly interrupted by the occasional passage before him of theadvertising-cards on the open-work curtain.

My device is shown in the accompanying drawing as follows:

Figure 1 is a front elevation of the case, with parts removed to showthe mechanism, and with parts of the mechanism shown by dotted lines.Fig. 2 is a section (transverse vertical) on the line w 00, Fig. 1.

A is the case, which has acentral part with a glass front, to displaythe advertising device. The case has a lateral extension, sufficient onone side to cover the clock-work motor, and on the other side it isextended 7 equally, so as to giy e a symmetrical appearance.

The outer face of these side extensions will be occupied by permanentbusiness-cards, or by pockets for cards, as may be desired.

B is the clock-work, which is of common construction, and by crank andpitman operates a large driving-pinion, B, which drives the roller 0.The pinion B, by reason of its shaft interfering with the full sweep ofits pitman, does not revolve entirely around, but has an oscillatingmovement; hence the roller 0 is made to revolve a few times in onedirection, and then change and revolve in the other direction. 0 is asimilar roller at 'the opposite end of the case, which is propelled by abelt, 0, which runs over the roller 0. Attached to these rollers is anopen-work curtain, 0, with filled spaces 1E, and open spaces, throughwhich is seen the background or screen D. On the spaces E are printedadvertisements, and on the screen D may be attached pictures or anyattractive article.

As the clock-work moves the rollers, the curtain is first wound upon oneroller, then upon the other. By this the advertisements and open spacesof the curtain move before the screen, and the observer can see thearticles of interest on the screen through the open spaces of thecurtain, and he will have his attention thereby attracted to theadvertisement on the curtain, which occasionally interrupts his view.

To keep the curtain e at all times taut, I pass it over astretching-roller, F, which is journaled on a slide, F, which slides onthe guide-bars f, and is made flexible by the spring G. In place of thebelt 0 to operate the roller 0, that roller may be operated byacoil-spring; and the roller 0 may be set on a tension-springarrangement, and thus obviate the use of the tension-roller F.

My ornamented screen, with open-work curtain passing before it, may beused where the curtain is in the form of an endless belt, and such anendless belt may be used on my rollers, and made to run first in onedirection and then in the other.

What 1 claim as new is '1. In an advertising device, a curtain havingopen spaces and spaces filled with advertising matter, made to move infront of a screen on which are attached ornaments or at- In testimonywhereof I, the said ARTHUR tractive objects enabling the observer to seeS. LOVETT, have hereunto set my hand. the Ornaments through the spaces,and cutting off his View at times by the passage be- ARTHUR S. LOVETT.fore him of an advertising-card, as and for the purposes mentioned. pWitnesses:

2. The clock-Work B, rollers (land 0, and JNo. K. HALLOCK,

open-work curtain e, in combination with the T. SCHLAUDECKER. screen Das and for the purposes mentloned. I

